Target Audience
When researching into our target audience for our media project, we looked into films such as "Clueless", "Grease", "Easy A"and"10 thing i hate about you" as they were all released in different decades.
Through these Profiles thats i have looked at, we have found out that they are all targeted at women. This is very stereo typical of high school dramas, as they have always been seen as "girly" films. However, it showed that even though some of the films were released decades before, they still have the exact same target audience. This shows that even though the genre is about teenagers in high school, the target audience is an older generation. Also when comparing our film to the ones we have researched into, the leader star is mostly a girl. This means that the film will be from a girl's perspective, which wouldn't appeal to boys, which is why they are all targeted at females. For our film we will have a male lead, which i believe would enhance the amount of males who would want to watch our film.
As we have found out that older generations are more likely to watch high school dramas, because they are able to reminisce on their teenage years. The entertainment that they would get from this would have to be a comedic film, and not highlighting serious issue that our media film would. Finally, though these profiles have gave us a lot of information about previous high school drama target audience, they still don't reflect society on the whole. This leads us to make our audience targeted at both male/females on the basis that we do have a male as the lead role and aged 15-25 as it wouldn't appeal to older people as they wouldn't want to reminisce on serious issues such as alcoholism. This would more appeal to a younger generation as they could be going through similar issues, making it more relatable.
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