05/12/2014

What is the purpose of a film opening?

1) What does Thomas Sutcliffe mean when he says "Films need to seduce their audience into long term commitment. While there are many types of seduction, the temptation to go for instant arousal is almost irresistable"

He means that the beginning of a movie needs to be something which drags the audience in, wherelse if they don't do that they will lose the audience as they will not be interested in it.

2) According to Director Jean Jacques Beineix, what are the risks of 'instant arousal'?

The fact that if you start a movie off very quickly and raise questions the audience may never get the answer.

3) Explain why "a good beginning must make the audience feel that it doesn't know nearly enough yet, and at the same time make sure that it doesn't know too little"

Because you're not only establishing character and a story but also tone. Also, the audience makes an adjustment to the movie e.g. what genre it is.

4) What does critic Stanley Kauffmann describe as the classic opening? Why does this work?

When the movie begins with an establishing shot e.g. of a city, followed by a close-up of a building. The camera would then go to a window and inside the window, past a receptionist desk into a private office. Through this you were told where the movie was taking place, what the occupation of the hero is but more over you were told the organisation of the world.

Can't do the rest of the questions because part 2 was not the completed version of the documentary.

04/12/2014

Art of the Title

Game of Thrones


Credits
  • Actors x23
  • Casting by x2
  • Costume designer
  • Music by
  • Director of photography
  • Co-executive producers x5
  • Producer
  • Executive producers x4
  • Based on
  • Creator
  • Title shown at last
  • Writers x2
  • Director
  • 44 credits
  • Introduced to 5 places
Font type
  • Font of credits is different to the font of the names of places (e.g. Kings Landing) - which is curvy, white

  • The font of the credits is spaces out and capitalised, very traditional and gold

  • Font of title: bold and capitalised 

How we see the font
  • Credits of actors names are usually below/under the middle of the screen. They vary in sides.
  • The font of places is under/above the illustration of the place

  • 'Based on' credits are right in the middle of the screen

  • Writer and director are in the middle of the black screen, after the title is shown.


What happens behind the font
  • Sound: GoT opening music - very grand
  • What we see: the camera moving from one place to another, introducing us to the locations which we will see during the episode

Zombieland



Credits

  • Production company x3 (Colombia Pictures Presents, in Association with Relativity Media, A Pariah Production)
  • Main actors x4
  • Title
  • Casting by
  • Costume designer
  • Music
  • Editors x2
  • Production Designer
  • Director of Photography
  • Executive producers x4
  • Producer
  • Writers x2
  • Directors
  • 24 credits
Font

  • Red, outlines, fiery effect, falls off when cutting onto the next scene, outlines white, and capitalised


  • Red colour, fiery effect and falling off portray the idea of the 'zombieland' and the wreck which is left, as well as the blood/idea of death and killing



How we see the font
  • It has no specific place on the screen, however it's usually around the edges
What happens behind the font
  • We see the wreck and are introduced to the location (America) however we aren't introduced to any main characters during the credits

Blogging task 10 - Audiences For Teen Film

Clueless



Demographics                                               
  • Gender: Female                                                               
  • Age: 25-39
  • Social Grade -C2DE
Top Regions
  • London
  • North West
  • South Coast
Politics
  • Left wing
Typical Professions
  • Media And Publishing
  • Advertising/Marketing
  • Entertainment
Monthly Spare £
  • Less than £125


Favourite Dishes
  • Protein/Fruit/Chocolate
Hobbies & Activities
  • Going to the Cinema
  • Dancing
  • Watching live Music
Favourite Sports
  • Football
  • Tennis
General Interest
  • People and Celebrities
  • Sex and Relationships
  • Fashion, Design and consumption
Niche Interests
  • Sleeping
  • Human Rights Charities
  • Mental Health
  • Race Relations
  • Development Charities
Most Likely Pet
  • Cat

Describes Themselves As...

  • Funny
  • Clever
  • Kind
...But On Occasion

  • Lazy
  • Control-Freak
  • Neurotic


Customer of...
  • Instagram
  • Dr Pepper
  • Wringleys Extra
  • Paperchase
  • Spotify
  • Odeon
  • Thames Water
  • Twitter
  • Kiddicare
  • Pantene
Shops At
  • Sainsburys
Clothing Brands
  • Topshop
  • H&M
  • Miss Selfridge
Bank
  • Santander
Most Likely Car
  • Renault







Categorizing Title Sequences

Categorizing Title Sequences


Titles on a blank screen - use a black background with generally white text to create a high contrast. This method is generally low budget and uncomplicated to produce and easy for audiences to follow. An example of the blank screen title sequence is Alfred Hitchcock, Psycho. 

Titles on still images - uses a more elaborate coloured text rather than white and incorporate visual image to draw in a connection to the genre of film. An example of the still images title sequence is Kyle Cooper. 








Titles over Moving Images - use an incorporation of credit titles over moving images, accompanied by sound but no dialogue. The movie images perform either a metaphor or narrative to help introduce the tone or storyline of the film about to watch. An example of the titles over Moving Images is Alfred Hitchcock, Rear Window. 

Titles using Animation or Motion - requires alot of advanced digital technology and stylized editing. Despite companies such as Disney who had been using Animation since the 1920s producing classics such as Snow White, it became widely popular in the late 90s as Animation became alot more popular due to growth in technological appliances. An example of titles using Animation or Motion is Skyfall. 

The most important categories for us to look at during the coursework are Titles over Moving Images and Titles using Animation or Motion due to their more technological advances creating a much more interesting over Titles on a blank screen and Titles on still images. 

Audience profiles for Teen Film

Audience profiles for Teen Film

What is a target audience?
A particular group that a product is aimed at specifically.

Harry Potter and the Philosopher's Stone 

Demographics:
  • Gender: Female
  • Age: 25-39
  • Social Grade: ABC1
  • Top Region: South Coast
  • Typical Profession: Educational
Lifestyle:
  • Favourite Foods: Honeycomb, Fruit Dumplings, Pear Crumble etc.
  • Hobbies and Activities: Going to the museum and galleries etc.
  • Favourite Sports: Athletics and Summer Olympics
  • General Interests: Dance and Ballet
  • Niche Interests: Emergency relief charities
  • Most likely pet: A Cat


Personality:

  • Describe themselves as...: Clever
  • ...But on occasion: Lazy


Brands they consume:

  • Customer of: Nintendo Wii etc.
  • Clothing brands: New Look
  • Shops at: TESCO
  • Most Likely car: Renault


Entertainment:

  • Favourite Movies: Harry Potter and the Philosopher's Stone - Harry Potter and the Deathly Hallows Part 2.
  • Favourite TV Shows: Doctor Who etc.
  • Favourite Music Artists: Bon Jovi etc. 
  • Favourite Celebrities: Daniel Radcliffe etc.
How many different audiences are there for Teen Film? 

There are three different audiences for Teen Film:
  • Teenagers: They enjoy watching Teen Films because they can relate to scenarios and situations the characters are experiencing, for example in Inbetweeners the movie when the boys journey across to Magaluf on a "lad's" holiday as many other teens, boys and girls, do the same.  
  • Pre-teens: They enjoy watching Teen Films as they prepare themselves for era ahead of their lives and look into what they may experience, for example in Mean Girls, younger girls may watch it to see what "High School" will have in store for them, even though the film is non-fiction. 
  • Elder ages: They enjoy watching Teen Films because they like the idea of reminiscing on their teenage years, holidaying abroad, prom and spring breaks, like in American Pie.
Before taking out this research I assumed that Teen Films are targeted and watched by only teenagers but this research has concluded that that is in actual fact not true.

Blogging Task 6 - 4 Title Sequences




Titles on a blank screen

most common and the first title sequenced used in film
it is relatively low cost and offers a simple, uncomplicated way to introduce your film.
This technique is used in both Psycho and Pulp fiction.

Titles on a still image

This title sequence is more elaborate then titles on a blank screen as they include text\with visual imaging. This incorporates more than just the name of studio and film makes as it also hints the tone and genre of the film. Kyle Cooper famous for making popular title sequences like Se7en, used both moving and still images to give effects to his title sequences

Titles over Moving Images

This techniques incorporates credits over moving images. There is sound but usually no dialogue. This offers metaphors and a narrative thread, again introduces to tone of the film as well as hints the story line. An example of this is in Rear Window title sequence

Titles using Animation or Motion

In the Late 90's is where Animation became more popular, this is mainly due to the advances in technology.
This requires a lot of digital technology and stylized editing. An example of this incorporated in a title sequences is Skyfall and Catford.


Hiya guys, whats up homies?

Hello..... 

What is a title sequence?

What is a Title Sequence?

A title sequence is the introduction of the film including the title of the film, the main characters cast, the production company conveyed with informing visuals that tell the audience specific things about the film including location and other elements.


03/12/2014

Blogging Task 4 - Art Of The Title

Bicentennial Man




1) Order of credits:

Production company
Main Actor (Robin Williams)
Title
Other Actors 
Casting Director
Music Director/composer
Costume Designer
Editor
Production Designer
Director of Photography
Executive Producer
Producers
Screenplay

2) Font

The font for this films fits well with the theme as it is very futuristic and simple. It is white against the background of the sequence which enables it to stand out well. (unsure of the fonts name)

3) How we see the font

The font enters onto the screen very quick and dramatically, usually places where there isn't any important features in the sequence. The words enter separate then combine when at the right position, again this makes it look more futuristic and robotic.

4) Behind the font

Behind the font we are able to see immediately mental machinery all coming together simultaneously. The sound is combined with both instruments and equipment noised. The instrument start of very slow and relaxing but as the sequences shows more of the machine being created the temp increases vastly coming to a hold at the end. Meanwhile the sound of equipment making this machine is continuous.

5) I picked this title sequence because i enjoyed the film a lot and i feel that the introduction for it is a vital part of the story. It produced a great amount of suspense and awe when leading to the final product.

Se7en

 
 
 
1) Order of credits:

Production company
Producer
Main Actor (Brad Pitt)
Other actors
Title
Other Actors
Casting Director
Music Director
Costume Designer
Editor
Production Designer
Director of Photography 
Co-Producers
Co-executive Producers
Executive Producers
Writers
Producers
Director

2) Font

The handwritten font used in this title sequence was chosen specifically to symbolise the serial killer in the film, as he writes down all his notes in a diary.

3) How we see the font

The titles are very jumpy and if though he scratched the writing in himself. This sets an eerie tone for the rest of the film.

4) Behind the font

Behind the font, the scene uses a lot of jump cuts. This may be because they want it to reflect the serial kills mind being very jumpy and hazy.

Blogging Task 3 - Title Sequences

What is a title sequence?

wikipedia answer - A title sequence is the method by which films or television programs present their title, key production and cast members, or both, utilizing conceptual visuals and sound. It usually follows but should not be confused with the opening credits, which are generally nothing more than a series of superimposed text

The title sequence of a film is the first part of the film that you are exposed to. This means that it is vital that audience can connect and enjoy it, as it can set the tone for the rest of the film.





















What is a title sequence?