Audience profiles for Teen Film

Audience profiles for Teen Film

What is a target audience?

A particular group that a product is aimed at specifically.

Harry Potter and the Philosopher's Stone 

Demographics:

• Gender: Female
• Age: 25-39
• Social Grade: ABC1
• Top Region: South Coast
• Typical Profession: Educational
  

Lifestyle:

• Favourite Foods: Honeycomb, Fruit Dumplings, Pear Crumble etc.
• Hobbies and Activities: Going to the museum and galleries etc.
• Favourite Sports: Athletics and Summer Olympics
• General Interests: Dance and Ballet
• Niche Interests: Emergency relief charities
• Most likely pet: A Cat

Personality:

• Describe themselves as...: Clever
• ...But on occasion: Lazy

Brands they consume:

• Customer of: Nintendo Wii etc.
• Clothing brands: New Look
• Shops at: TESCO
• Most Likely car: Renault

Entertainment:

• Favourite Movies: Harry Potter and the Philosopher's Stone - Harry Potter and the Deathly Hallows Part 2.
• Favourite TV Shows: Doctor Who etc.
• Favourite Music Artists: Bon Jovi etc. 
• Favourite Celebrities: Daniel Radcliffe etc.
  

How many different audiences are there for Teen Film? 

There are three different audiences for Teen Film:

• Teenagers: They enjoy watching Teen Films because they can relate to scenarios and situations the characters are experiencing, for example in Inbetweeners the movie when the boys journey across to Magaluf on a "lad's" holiday as many other teens, boys and girls, do the same.  
• Pre-teens: They enjoy watching Teen Films as they prepare themselves for era ahead of their lives and look into what they may experience, for example in Mean Girls, younger girls may watch it to see what "High School" will have in store for them, even though the film is non-fiction. 
• Elder ages: They enjoy watching Teen Films because they like the idea of reminiscing on their teenage years, holidaying abroad, prom and spring breaks, like in American Pie.

Before taking out this research I assumed that Teen Films are targeted and watched by only teenagers but this research has concluded that that is in actual fact not true.