What's a target audience? - Research on American Pie

Audience profiles for teen films: American Pie

Demographics

• Gender: Male
• Aged: 25-39
• Social Grade: C2DE

Top Regions

• Wales
• Midlands
• South Coast

Politics

• Left wing

Professions

• Advertising/Marketing
• Consulting
• Manufacturing

Monthly Spare

• Less than £125

Lifestyle

Hobbies & Activities

• Quizzes
• Using the internet
• Board Games

Favourite Sports

• Boxing
• Football

General Interests

• Sex and Relationships
• Video Games
• Movies

Niche interests

• Sleeping
• Australia
• Amsterdam
• Careers & Requirements
• Paris

Most likely pet

• Cat

Personality

Describe themselves as

• Loving
• Funny
• Kind

But on occasion

• Selfish
• Quick-tempered
• Lacking self confidence

Brands they consume

Consumer of

• First Capital Connect
• Sky One
• CANON
• Apple
• McDonald's
• Batchelor's 
• National Rail
• Pringles
• NINTENDO
• London Underground

Shops at

• ASDA

Clothing brands

• Sports Direct
• Rocksport
• Timberland

Bank

• HSBC

Most likely car

• Toyota

Entertainment

Favourite movies

• American Pie 2
• Meet the Parents
• There's something about Mary
• The Hangover
• American Wedding

Favourite TV Shows

• Friends
• Men Behaving Badly
• The Office
• Little Britain
• Bottom

Favourite Music Artists

• Rihanna
• The Black Eyed Peas
• The Cranberries
• No Doubt
• Blink-182

Favourite Celebrities

• Owen Wilson
• Jack Black
• Elle Macpherson
• Adam Sandler
• Will Ferrel

Media

Online for

• 11-15 hours per week

Newspaper read

• Mirror

Magazines read

• Nuts magazine

Watched TV for

• 1-5 hours per week

TV Shows watched recently

• Family Guy
• 24 Hours in A&E
• How I Met Your Mother
• Come dine with me
• Googlebox

Having only researched this one film into proper depth, the conclusion I came to was that the audience for this film was quite different to the usual audience you would expect to see for a teen film. What I found out was that the majority of the audience for this specific film was male and 25+ whereas the usual audience for a teen film would be teenagers. Although it was clear that adults do watch teen films, the genre of the film states that it's specified for a certain target audience - and that is, teens. However I found out that the audience for this film was very manly, working class and 'lad-ish'.

Surprisingly, the audience for the other movies I briefly looked at was very similar to this one - in referral to the age group. Most movies had an audience of 25-39 in referral to age. Only the Inbetweeners movie and Kidulhood had an audience of 18-24 which was not surprising. What I found that was surprising was that Harry Potter had an audience of females 40-59 years old, and Attack the Block had male 40-59 which is very unexpected.

To conclude my research, what I initially thought was the audience for teen movies (mainly teenagers) turned out to be quite different to what I found out in my research. The target audience seems to mostly be 25-39 year olds.